Gordon's first book, Passion for Flavour, was published in 1996. A number of hugely successful books have followed. His recipe book, Gordon Ramsay’s World Kitchen was published by Quadrille in November 2009.
In 1998, at the age of 31, Gordon set up his first wholly owned restaurant, "Gordon Ramsay," in Chelsea. On 2001 it won its third Michelin star. Over a decade later the restaurant is still the only three Michelin starred restaurant in London. Ramsay has since opened a series of other acclaimed, award-winning restaurants of all kinds, proving him to truly be a superstar chef with celebrity status.
In 2004 Ramsay starred in Ramsay's Kitchen Nightmares, which received a BAFTA and an International Emmy. Shortly after, Gordon was given two weeks to direct a group of celebrities towards Michelin standard cooking in the series Hell's Kitchen. A second series of Ramsay's Kitchen Nightmares was followed by the debut The F-Word, a high-octane food show with cooking, topical VT's, food campaigns and celebrity guests. In America, Hell’s Kitchen also became a long-running hit.